Creative Direction / Content Creation
Serving up a new platform for online ordering
Developed from first-hand knowledge of the hospitality industry, Bite is an online ordering platform supporting restaurants across Australia. It differentiates itself from competitors by working alongside its clients to customise the app to their ordering needs. By empowering restaurants to ultimately maintain control over their customer base, Bite’s helping the Australian scene thrive – one order at a time.
Challenge
Bite asked us to create fun content that would spotlight how their app makes service for their clients easier. Making Bite’s clients look good in front of the camera (with food that mouthwatering) was the easy part of the brief. The challenge was producing exciting case studies that highlighted both a venue’s use of the Bite app in action and the services provided by Bite specifically.
Result
The end result was a socials-focused campaign that was fast, dynamic and easy to consume for potential clients. Our video content struck the balance between being eye-catching yet filled with substance, clear in its purpose without being overly informative. The power of the content was in showing how Bite supports its clients instead of just having them explain it.
