Content Creation / Social Media Marketing
Pizza, Pasta si Gelato!
Waverton may be a far cry from Italy, but this suburban eatery has all the European charm. A hole-in-the-wall pizza shop where cool meets classic, modern meets authentic, and fresh produce meets convenience. Capo never forgets the humble Italian heritage it comes from. Nor does it compromise on quality. It is, however, willing to toy with conventional recipes – experimenting with traditional Italian ingredients to create new flavours. In a way, we think it’s just like going to nonna’s for a slice of fresh pie, without all the rules, fuss and doilies.
Approach
Capo Pizza doesn’t follow the rules so neither did we. We set about creating content that would show how Capo has put their spin on the classic pizza joint. Capo wasn’t trying to recreate traditional pizza recipes, nor was it trying to reinvent the wheel. Even though the brand was rooted in tradition, we wanted to show that it was a pizza place with a modern edge. The kind of pizza place that’s reliable but rebellious enough to mix in new flavours and have fun doing it.
We figured, why take clean produce shots when you can work with shadows and striking backgrounds all while getting amongst the action? We wanted to highlight the atmosphere that brought to life Capo’s fun and cheeky personality. Everything that makes Capo a local favourite.
