Branding
Bringing a love of Hollywood classics to the suburbs
Originally a photography studio, Collective turned their darkroom into a moody dining room perfect for slinging the crispiest woodfired pizza. A love for cinema set the perfect scene for their branding. The challenge was then to draw from the creative inspiration of classic films through the decades without falling into Hollywood cliches. We tapped into our inner movie buffs to develop an aesthetic that was both uniquely punchy yet approachable for the locals who would become loyal customers. Think if the personality of 50s film noir met the loveable 80s romcom. The perfect starting point for old-school ambience and damn good food, this branding came together just like movie magic.
