Parrot Distilling Co. infuses tradition with innovation. Inspired by their refreshingly eclectic brand identity, we took creative direction into the wild to tease out this gin’s one-of-a-kind personality. Our aim was to create a surreal world different to our own which would take down a rabbit hole of intrigue. Using Parrot’s whimsical branding as a starting reference for our project, our content represented an old-world allure with modern twists – dramatic shadows, geometric block colours, gilded cages housing the prized elixir.