Content Creation / Social Media Marketing
Brewing coffee with character and conscience
Stitch Coffee has built a name for itself as an industry leader in the brewing business. And for good reason. By stitching together origins with diverse flavour profiles, the team has dared to depart from the conventional cuppa. With a laser-sharp focus on ethically sourcing coffee and a desire to share their expert knowledge, Stitch brings people together through coffee with a purpose.
Challenge/Approach
Standing apart from other roasters because of its quirky personality was always part of the plan for Stitch. However, the personality the brand had built wasn’t quite translating on social media.
We approached this challenge by building synergy between the two so Stitch’s in-person charm, cheekiness and charisma would connect with audiences online.